For those who are in the process of choosing which digital marketing company to handle your account, make sure you ask them questions that reveal their capacity to get you results:
Make sure that you choose a company that has experience in your industry and demographics because this means they have the knowledge to get you results.
The company should be able to report to you the progress of your marketing campaign. Do they offer weekly or monthly progress reports? These reports will show you exactly what is working and what isn’t.
The agency you choose should have one person that manages your account. That way, you, as the client, don’t have to email or call two or three different people to get answers.