Beauty is relative, and this also applies to the designs on websites. Others may find it attractive, but others might not. However, most people on the internet are more aware of the trends in the design of websites, and they are really sensitive when it comes to the website design.
Thus, there is certainly some personal preference on how people see the design, and the studies show that the perceptions from website design is based on the attractiveness of it, rather than the objective of the business. With that said, all designs feature the usual elements such as the color, shape, and size. More often than not, when these elements are carefully decided on, the website will really make a lasting impression.