The automation of processes is a crucial problem for modern business, especially to manual ones. Getting a custom software solution means that you are able to address the issue more effectively, because it provides you with more leeway than typical store bought software. Also, a tailor-made application is customizable, so you have more say and control over the implementation.
Also, with great software development, you will be provided with more flexibility to integrate and use new ideas the moment the opportunity arises. A business owner can use the tools to integrate and fit right with the new applications and processes that you want. However, a generic solution needs one to make adjustments to your strategies.