News & Articles

Apple Encouraging Progressive Web Apps [PWA] By Rejecting iOS Apps

Recent activities by Apple provide signals businesses should consider using Progressive Web Applications instead of native apps. These actions include purging existing apps from the store and blocking access to other, corporate applications. At the same time they have begun adding support for service workers and the web manfiest specification to iOS Safari.


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Facebook Zero: The Changing News Feed and What Marketers Need to Know

Why Is The Facebook Zero News Feed Update Important? Facebook is making significant changes to its news feed algorithm in an effort to prioritize "meaningful" person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer public posts from pages and fewer videos in the news feed.


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The Top 2 Reasons You Should Be Hiring Teams Instead of Individuals

Teams are the future of smart, results-driven hiring Forget the "unicorn" — hiring a superstar or two won't magically make your goals happen. That's the problem with traditional hiring: it's too focused on individuals. Conventional hiring methods don't encourage team-building and collaboration. Organizational psychologist Rachel Mendelowitz sums up the problem.


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How to Use Your Website to Grow Your Small Business

Making sure that you are owning your backyard is critical when you are trying to grow a small business. When you are trying to get a potential client to know, like and trust you, their first impression of you is a backbone component. People want to know who you are before they buy.


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Using Technology to Increase Your Business Productivity

Most everyone can agree that business productivity can be traced to an organization's ability to successfully execute on overall strategy. What else ensures business success? Businesses need engaged and highly productive employees executing on goals that are aligned with the organization's strategic objectives.


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Importance Of Going Custom With Customer Relationship Management (CRM)

Customers want to be treated like the business needs them. They want customized newsletters, emails, and for a business to recognize them as an individual apart from everyone else. They also want to be able to tell their friends and family how well they have been treated by businesses and recommend those businesses.


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Industry Watch: The Liquification Of Software

The days of software packages are coming to an end. Say hello to what JFrog co-founder and chief architect Fred Simon calls "liquid software." "Once the number of applications and libraries and pieces of the software that needed to be managed reached a certain point, we started to see an exponential increase.


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Industries about to be transformed by IoT

That the Internet of Things, or IoT, has begun to change our everyday lives is common knowledge by now. The term used for this phenomenon may change, but regardless if we're talking self-driving cars or self-monitoring elevators, the effects are beginning to seep into the fundament of business life.


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4 Biggest Custom Software Buying Mistakes

Procurement is broken. Here's how companies can avoid the biggest blunders. Stagnant procurement processes often kill innovation. As more companies look to build software instead of buy it off the shelf, the first process that requires improvement is the one where the contract gets signed. To avoid irrational fears, policy-driven blinders, and downright rule-bound.


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Google Launched More Than 1,600 New Changes In Search Last Year

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. Google revamped its How Search Works site, the site they launched in 2013 to describe the efforts Google makes in search. Google added some new metrics around the various Google search launches they made.


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