News & Articles

Apple Insurance & Financial Services

Sharon Zilberman is worthy of being honored. As vice president of operations at Apple Insurance, where she has been for 11 years, her colleagues applaud the woman who makes everything run smoothly, even amid a pandemic. Zilberman came in as a sales agent with a human resources background...


Read More


HOLT Ventures Continues Legacy of Innovation with Investment in Construction Technology Firm Document Crunch™

SAN ANTONIO, Texas--(BUSINESS WIRE)--HOLT Ventures, the venture capital arm of HOLT CAT, the largest Caterpillar dealer in the United States, recently announced its investment in Document Crunch, an artificial intelligence platform designed specifically for the...


Read More


Built ‘With Kira Inside’ – Meet AI Startup, Document Crunch

Remember the marketing slogan for computer chips, ‘Intel Inside‘? US-based Document Crunch is an AI doc review startup focused on the construction sector, but built upon Kira Systems’ core technology, i.e. ‘With. As explored below, this approach of one company taking another’s machine learning and NLP system...


Read More


Universal Healthcare Consulting And The American Association For Accreditation Of Ambulatory Surgery Facilities Execute First Tele-Video Provisional Survey

The global COVID-19 pandemic has led many organizations to get creative and demonstrate the ability to think on their feet. Accrediting healthcare facilities that hope to open soon is one such challenge that was overcome by a lot of hard work and forward thinking.


Read More


Apple Encouraging Progressive Web Apps [PWA] By Rejecting iOS Apps

Recent activities by Apple provide signals businesses should consider using Progressive Web Applications instead of native apps. These actions include purging existing apps from the store and blocking access to other, corporate applications. At the same time they have begun adding support for service workers and the web manfiest specification to iOS Safari.


Read More


Facebook Zero: The Changing News Feed and What Marketers Need to Know

Why Is The Facebook Zero News Feed Update Important? Facebook is making significant changes to its news feed algorithm in an effort to prioritize "meaningful" person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer public posts from pages and fewer videos in the news feed.


Read More


The Top 2 Reasons You Should Be Hiring Teams Instead of Individuals

Teams are the future of smart, results-driven hiring Forget the "unicorn" — hiring a superstar or two won't magically make your goals happen. That's the problem with traditional hiring: it's too focused on individuals. Conventional hiring methods don't encourage team-building and collaboration. Organizational psychologist Rachel Mendelowitz sums up the problem.


Read More


How to Use Your Website to Grow Your Small Business

Making sure that you are owning your backyard is critical when you are trying to grow a small business. When you are trying to get a potential client to know, like and trust you, their first impression of you is a backbone component. People want to know who you are before they buy.


Read More


Using Technology to Increase Your Business Productivity

Most everyone can agree that business productivity can be traced to an organization's ability to successfully execute on overall strategy. What else ensures business success? Businesses need engaged and highly productive employees executing on goals that are aligned with the organization's strategic objectives.


Read More


Importance Of Going Custom With Customer Relationship Management (CRM)

Customers want to be treated like the business needs them. They want customized newsletters, emails, and for a business to recognize them as an individual apart from everyone else. They also want to be able to tell their friends and family how well they have been treated by businesses and recommend those businesses.


Read More


Industry Watch: The Liquification Of Software

The days of software packages are coming to an end. Say hello to what JFrog co-founder and chief architect Fred Simon calls "liquid software." "Once the number of applications and libraries and pieces of the software that needed to be managed reached a certain point, we started to see an exponential increase.


Read More


Industries about to be transformed by IoT

That the Internet of Things, or IoT, has begun to change our everyday lives is common knowledge by now. The term used for this phenomenon may change, but regardless if we're talking self-driving cars or self-monitoring elevators, the effects are beginning to seep into the fundament of business life.


Read More


4 Biggest Custom Software Buying Mistakes

Procurement is broken. Here's how companies can avoid the biggest blunders. Stagnant procurement processes often kill innovation. As more companies look to build software instead of buy it off the shelf, the first process that requires improvement is the one where the contract gets signed. To avoid irrational fears, policy-driven blinders, and downright rule-bound.


Read More


Google Launched More Than 1,600 New Changes In Search Last Year

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. Google revamped its How Search Works site, the site they launched in 2013 to describe the efforts Google makes in search. Google added some new metrics around the various Google search launches they made.


Read More


ISR Client "Sealed By Santa" Featured On ABC's Shark Tank 12/9

DELRAY BEACH, Fla., Nov. 30, 2016 /PRNewswire/ -- Sarah Blain loves Christmas, and her wish list may be checked off soon if a savvy "shark" sees her Santa-inspired potential during the December 9th airing of Shark Tank. The hit show's producers chose the single "momtrepreneur" out of thousands of submissions to make her.


Read More


To Be A Successful Service Company, Shift Your Focus To Tech

In broad economic terms, services supply markets and can facilitate arbitrage. Well-designed technologies, on the other hand, disrupt markets, improve arbitrage and unlock new applications. That's not to say service and tech have to be mutually exclusive, though. By investing in an industry you know, identifying an inefficient service.


Read More


How To Speak Well... And Listen Better

There are two sides to every conversation, and both are essential to the art of communication. So, how are your conversation skills? Think about it: Are you a smooth talker, or do you ramble? Are you an attentive listener, or do you tend to interrupt?


Read More


The Case for Continual Development: The New Way to Approach Ecommerce

In many cases clients can be extremely reactionary when approaching the design of their ecommerce websites. They see a successful site that has reviews, so they want reviews on their own. They see another that approaches checkout in a certain way, so they want that too.


Read More


US federal agencies to publish 20% custom software as open source

Over the next three years, US federal agencies will be required to publish at least 20 percent of their newly-made custom software as open source. This requirement is part of a pilot established by the Federal Source Code Policy published last week by the President's Executive Office.


Read More


Facebook wants to replace Craigslist and eBay with a new section in its app

Facebook is gunning after Craigslist and eBay. On Monday the social network introduced a new tab in its mobile app called Marketplace, which lets you buy and sell things to people in your city. It will replace the Messenger shortcut in the bottom center of the main Facebook app.


Read More


Shopify Launches Chatbot On Facebook Messenger

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Social sales and marketing virtual assistant developer Kit CRM has launched a chatbot on Facebook Messenger to help retailers run campaigns on the social media platform, reports VentureBeat.


Read More


Do Website Engagement Rates Impact Organic Rankings?

87 percent of IT Decision Makers believe custom software is driving technology innovation RESTON, Va.—February 18, 2015— A new market is emerging for modern application platforms for custom software development, according to the findings of an omnibus survey of Information Technology (IT) Decision Makers* released today by Appian.


Read More


How Slyde Handboards Landed Shark Tank Investments from Mark Cuban and Ashton Kutcher

Since season 6, Shark Tank has averaged over 9 million viewers an episode. Not only does the show provide entrepreneurs an opportunity to receive an investment from a famous investor, it also advertises their business and product to millions of potential customers.


Read More


Facebook Has Seized The Media, And That's Bad News For Everyone But Facebook

WHEN FACEBOOK NEWS Feed guru Will Cathcart took the stage at F8 to talk about news, the audience was packed. Some followed along on Twitter. Others streamed the session online. Journalists, developers, and media types all clamored to catch a glimpse of "Creating Value for News Publishers and Readers.


Read More


Why Facebook Says Your Video Ads Should Be Silent

The mid 1920s were a big deal in the world of film because the first "talkies," or movies with sound, came out. Now, almost a century later, there is a move to go back to silent movies. Social-media behemoth Facebook just released a new set.


Read More


6 Ways To Use Social Data For Targeted Marketing

We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here's the good news. People actually want marketers to follow.


Read More


7 Ways To Better Digitally Market Your Brand

Following the success of my last Huffington Post article on SEO, I wanted to disseminate some more digital media knowledge to you all and talk about another often confusing area of online PR-digital marketing. A lot of the clients I work for as a consultant hire me.


Read More


5 Ways To Increase Engagement With Interactive Content

Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools. By now, most marketers know that content is king but as content budgets rise, it becomes more difficult to create work.


Read More


WordPress Used On 25 Percent Of All Websites

WordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new milestone: It now powers 25 percent of all sites across the web. That's according to the newest data from W3Techs, a company that tracks the usage of different web technologies.


Read More


Avoid These 7 Deadly Sins Of Digital Marketing

ClickZ Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery. As the saying goes "we live and learn," and given the pace of digital change, we have to learn.


Read More


Facebook Introduces New "Slideshow" Ad Unit For Emerging Markets, SMBs

Today, at an event organized to discuss Facebook's growth opportunity in emerging markets, the company introduced a new ad unit called "Slideshow."Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable.


Read More


Why Marshawn Lynch Chose Shopify Plus To Power His Flagship Store Two Days Before Retiring From The NFL

Sorry, but you don't know the Marshawn Lynch we do. For just a moment, try to forget about the Lynch who was frequently fined for violating the NFL's media policy… Or the one reprimanded for making obscene gestures to celebrate touchdowns. Nope, the Lynch we know.


Read More


Using Facebook Ads To Make Local Markets Adore You

The following is a guest article from Chadd Powell of Hanapin Marketing Facebook has massive user base; 968 million daily active users (as of June 2015) and has become a dominate player in the online ad space. On mobile alone, ad revenue was $2.1 billion.


Read More


4 Tips For Growing Your Email List With Opt-In

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Earlier this month, I led a webinar for the Specialized Information Publishers Association (SIPA). One of topics we discussed was boosting opt-in email list.


Read More


4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016

Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled. With the new year just around the corner, let's look at four major issues holding back businesses when it comes.


Read More


New Tenants At Prestigious Regency Court At Woodfield

Three New Leases At The Regency Court At Woodfield Dunkin Donuts is among three new tenants that will be moving into The Regency Court at Woodfield. According to Jeffrey Young, Resident Woodfield Real Estate Specialist, "I would often bump into many a Woodfield resident at the Dunkin Donuts on 441 and Yamato Road.


Read More


Internet Marketing Company Delray Beach

The Internet presents opportunities for both small scale and large scale businesses to create awareness about their goods and services. Not only has it opened up an entire new marketplace, it also presented us with different ways of marketing products and services. Internet marketing has over the past couple of years.


Read More


Delray Beach Web Designers

Both startup and successful companies are eager to run a successful website. They also want to improve different aspects of their businesses via the internet. These and more are the reasons why web designers are in such great demand right now. Their skills are needed to make businesses of all kind.


Read More


Delray Beach SEO Company

Do you really need to optimize your website? For some, they think that it is enough that they have a website up and running. They don't really give much thought as to how the website can affect their online business. With search engine optimization, you get to use important strategies.


Read More


Boca Raton Web Designers

Do you want a great website for your online business? Then you should hire a great website designer who has lots of experience when it comes to not just building websites but also optimizing it. Nowadays, websites do more than just look good.


Read More


Why People Don't Read Your Website?

However, your business web site isn't, and shouldn't be, just an electronic version of your product/service brochure. It could also be another potential revenue-generating source. Just like a printed brochure, your web site doesn't get read by your visitors from top to bottom.


Read More